Rehumanizing Consumerism

What is this research about? A growing cultural sense of anger is infecting the relationship between business and consumers, reducing the excitement for new products and services, causing unpredictability in corporate growth, and suppressing overall economic output. We need to name the problem, root out its causes, and solve it. This book is a call to arms for business leaders and consumer advocates alike to protect the idea of consumerism and its productive role in our economy. What is my central question and thesis? Why is it different? Anger is only what we see on the surface. Dehumanization is the root cause. The digital age used consumer data to create wonders we couldn’t have dreamed of only twenty years ago. But there is a downside. Reducing human behavior to discrete data points allowed us to see people as something less than full individuals. To put it simply: People are tired of being treated like numbers. Rehumanizing the relationship between organizations and their consumers is the only way to rebalance the scales. Follow this page to add your voice to the conversation. Visit https://jasontvoiovich.com/ to sign up to be the first to know when the book is ready for purchase.