Relevant Play

Relevant Play is a global leader in designing and delivering imaginative, open-ended play products that inspire creativity, exploration, and learning for children — and adults alike. Founded in 2004 and headquartered in Golden, Colorado, with distribution across North America, Europe, and Asia, Relevant Play’s products are sold in 90+ countries worldwide and have earned multiple industry awards for innovation and play value. At the heart of Relevant Play’s mission is the belief that play unlocks creative genius. The company’s portfolio includes beloved brands like Mad Mattr®, Kinetic Sand®, and other sensory and construction-based play materials that encourage hands-on discovery, imaginative problem-solving, and sensory engagement across age groups. Whether through tactile sensory compounds, engaging tools for creativity, or products that turn learning into joyful experiences, Relevant Play partners with educators, retailers, and families to make play meaningful and fun. Committed to quality, innovation, and global reach, Relevant Play continues to push the boundaries of what play can be — fostering curiosity and creative confidence in every generation.