Resort Alliance

The Western Mountain Resort Alliance is composed of boards of REALTORS® of destination ski resorts in the Mountain West. The alliance was formed in January of 1996 at a meeting in Vail, CO with the presidents of the various boards or REALTORS® attending. At this meeting, the various presidents discussed and came to the realization that geographic boundaries were no longer as important as the common bond that we share as resort REALTORS®. We understood that the marketing and selling of resort real estate is very different from the traditional models of residential real estate sales. Our buyers and sellers have different expectations and goals and are looking for a REALTOR® with knowledge of the resort markets. Frequently, buyers for a vacation home in one resort are comparing similar properties in neighboring resorts. From this realization came the idea of sharing sales information from the various resorts as well as pressing issues the resorts are facing. We know that because of the mountains, we have very limited space for development and housing the work force are issues facing each resort. As the demand for resort real estate grows, and prices increase, there is more pressure on finding suitable housing for the very important work force.