Retail Rebels Oy

Retail Rebels is more than a company—it’s a movement and a response to shifting consumer behavior. Retail designers Virve Arvola and Liisa Hyyrynen create the brick-and-mortar stores of the future, challenge outdated industry practices, and invite colleagues and clients to join the transformation. Their expertise is built on a long career in visual merchandising, a strong future-focused mindset, and an extensive international network. At Retail Rebels, we explore the future of retail design, analyse commercial trend forecasts, and examine their impact on consumer lifestyles, values, and attitudes. Our annual international research expeditions help us detect early signals of change, keeping us at the forefront of retail innovation.