Retail Theory

About Retail Theory Retail isn't dying. It's evolving. And we're here for the brands bold enough to lead that evolution. Retail Theory is a consulting partner for emerging brands ready to stop playing small and start scaling smart from store floor to screen to supply chain. We also also offer support for large companies as well. We work with founders, builders, and teams who are wearing every hat and still pushing for more. You’ve got vision—we help you operationalize it. 🧠 What we do: → Retail strategy + store ops → Team building + leadership coaching → E-commerce optimization → Product development strategy → Systems to scale without the burnout Our mission? To turn hustle into sustainability, and intuition into infrastructure. We don’t do fluff. We do frameworks that actually work. Whether you're prepping for your first pop-up, scaling your DTC experience, or managing real retail growth—we're in it with you. Let’s make your brand unshakeable. HQ in NYC-HTX. Working with brands everywhere. @retail_theory Founded by Alan Francis, Luciana Alvarado, Regina Clarke, and Shelley Singh.