Rich Passion

Rich Passion is the new brand of the "Groupe Rich" which constitutes of various collections. Each collection has its own unique character and name that expresses a distinct design and beauty. All the jewellery is made of sterling silver and every single piece is handmade. All the collections are available in three colours: Silver, 18kt Yellow Gold Vermeil, 18kt Rose Gold Vermeil. What matters to us the most, is to offer a flawless quality at the best possible price. Rich Passion differentiated itself by using the Vermeil plated and not the common gold plated technique. Vermeil Jewellery can be a great and durable alternative to solid gold pieces as a thicker layer of gold finish covers the solid sterling silver. In this way, the perfect balance between quality and value is achieved. The most valuable tool is the extensive experience, for over 55 years, of the company Groupe Rich and collaborations with worldwide famous brands that link Rich Passion with credibility. In these years we worked effortlessly with many companies and designers from all around the world to produce your own fashion jewellery collection. All of our collections are sold online and offline, through boutiques and stores in Greece and our own store in Athens. Also, it is of high importance to us that all of our products are designed and produced in Greece.