Rights & Brands

Rights & Brands is a Scandinavian agency promoting art, literature and design brands that aim to inspire a global audience with stories and a vision for a better world. Rights & Brands operates a worldwide network of over 30 sub-agents and 800 clients and represents iconic brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Astrid Lindgren, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Maxi & Helium, The Beatles, The Smurfs, Tove Jansson, Sofie Sarenbrant and many more. R&B is ranked as the top 20 licensing agency worldwide, with an estimated retail value of 900M Euro. We develop and create collaborations with leading brands such as Acne Studios, Uniqlo, adidas, Fiskars Group, H&M, RIMOWA and Finnair. Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo. R&B was founded in 2016 and has a yearly turnover of 270M SEK.