Rikushet ריקושט

Israel's leading company for camping and outdoors. Specializes in travel, backpacking equipment, hiking, soldiers equipment and leisure holidaymakers. Rikushet Company began operations in 1993 as a producer and supplier of military equipment recruits and soldiers. Over the years the company has expanded its operations into travel, hiking, camping and leisure activities. At 1998 Ophir Tours, owned by Mr. Boaz Waxman Acquired 50% share of the company. At November 2009 she completed the full acquisition of ownership on the Rikushet Company. Rikushet have over 40 branches spread all over Israel from Rosh Pina in the north to Eilat in the south. Rikushet's branches are located in malls, shopping complexes and shops, owned and operated both direct and franchises. Providing franchise policy gives stores manager's autonomy while maintaining uniform standards both in terms of product range and sales strategy. Rikushet brand values: Rikushet provides its customers with a variety of quality products and solutions to all outdoor and leisure activities, while maintaining expertise and fairness commercial. Rikushet believes and advocates in the love of nature and its treatment, of pleasure, adventure, love our country, the world and the environment. The company slogan – every trip begins at Rikushet show the strong connection between the company and the large community of nature lovers. Rikushet for soldiers: Since 2001, Rikushet maintains close cooperation with the Association for Soldiers club “YOTER" for a better adjustment, easier service of recruits and soldiers in IDF. In cooperation, Rikushet provides benefits and fixed discounts and support abundance and individual soldiers. Rikushet stores offer wide range of accessories, equipment, clothing, footwear especially for soldiers."Going outdoors enter Rikushet".