Rinda Salmun

RINDASALMUN is an ethical women’s fashion label that was first established in 2010 and is based in Jakarta, Indonesia. The objectivity in creating the brand is to create "wearable art”; creating and experimenting on art forms through the medium of clothing. Also, experiment on art forms through the medium of clothing whilst maintaining and minimising waste and carbon footprint As. a painter and designer, Rinda’s inspirations comes from a mix between the world of fine art and fashion with influences in contemporary fashion trends, which are applied on the the experimentation of colours, connections of strong bold lines and shapes, illustrations on fabric prints within a style, that accentuates a women's curve and usually by revealing just enough to the imagination; edgy-sultry yet trendy and modernly conservative. It aims to provide fashion collections for young to middle age urban women, within the middle and upper class, whose lives are closely connected with the creative world and/or fine arts, architecture, fashion, music and contemporary culture. The brand has a design philosophy that is rooted in the designer’s fine arts background. by creating and experimenting on art forms through the medium of clothing for everyday wear; as well as to create a fashionable and conceptual collection for high end ready-to-wear. The RINDASALMUN collections are about defining the ways in which clothes can be at once strong, bold and rather masculine, but also sweet and feminine. The brand now aims to incorporate a more eco-friendly approach and therefore integrating a new development of artisan fabric from textile waste within the studio from previous collections and projects, along with wastes from our surrounding local CMT's into a newly woven material in traditional weaving practice.