Rion Swartz Consulting

Demand creation is becoming a lost art. More & more brands run customer acquisition in-house, relying only on AI, Adtech & Martech tools, programmatic buying, and lop-sided spend focused mainly on lower funnel channels. Sooner or later they find themselves scratching their heads, wondering why they're not seeing more growth. Creating sustainable demand requires a sound upper funnel marketing strategy. You need to find the right partners to plan, execute, and optimize media within rapidly evolving ad environments and marketplaces. You also have to produce the right creative assets to drive awareness, shape perception, and grow purchase intent for your brand. You must also have the right measurement and attribution systems in place for visibility into where your next best dollar is spent. I can help overcome these challenges. With over 25 years of experience I've been identifying and building the right brand & marketing mix strategies, unlocking & widening upper funnel media channels, selecting the right agency partners, producing the right creative, honing in on the best measurement systems, and coaching & mentoring internal teams to build sustainable demand creation programs. If you work for an established brand, agency, or startup and need to unlock growth through effective marketing, reach out and we'll discuss how I can help!