Ripple Effect Copy

96%+ of most audiences don’t convert. And most markets are highly sophisticated and over-marketed. So how do you ensure your marketing creates more high-quality customers? Well, despite lessons from 100+ years of direct response tests… Most businesses still overlook: “People hate to be sold. But they love to buy.” And so they produce marketing that's too product-focused. Boring. Irrelevant. Confusing. That diminishes any sense of value. And let's be honest… Most just repeat the same old crap. Even big-name brands do it! Thing is, they’ve got insane customer awareness. Massive audiences. And they can absorb any wasted costs.(Not to mention, they’re ultimately playing a very different game anyway.) And hey, small brands stay small for a reason, right? So you’re after a smarter approach. You know that to ignore human nature – as many do – is folly. You know that when you show your prospects tailored messages and offers … with the right tone, emotional appeal, positioning, experience and psychology… You can show them why clicking, subscribing or buying from you right away is – without a doubt – the next best decision they could make. To see how I could help you do that, click the link in my profile. And I'll show you the one proven method (that's widely overlooked) that consistently creates high-quality customers. To your next lift in conversions, Ben Conversion strategist & copywriter “I found Ben punctual, honest, reliable and completely trustworthy. Always working very hard and to a high standard.”—M. B.(past client) Landing Pages | Product Pages | Sales Pages | Web Copy | Ad Copy | Sales Emails