River Town Research

River Town Research provides customized qualitative research specializing in the pharmaceutical, healthcare and medical device industries. We utilize a variety of research methods, such as in-depth telephone interviews, web surveys, in-person focus groups and individual interviews, creative strategy sessions, digital or live ethnographies, community panels and forum research, advisory boards, conference research, observational and secondary research. We know how important it is to support the various needs of specific research projects, therefore, we provide individual services, such as: project management, moderation and reporting, and analysis to large-scope, full-service research projects. River Town Research also has extensive expertise that spans a variety of target audiences including: healthcare provides and payers, physicians, laboratory and technical personnel, patients, and consumers. Therapeutic areas of high expertise: Oncology, Cardiology, Inflammatory Diseases, Endocrinology, Women's Health and Veterinary/Animal Health Some types of research we perform: Pipeline/New Product Assessments /Market Landscape Assessment / Usability Testing /Brand Identity and Positioning /Treatment Algorithms /Patient Journey /Value Message Testing /Access and Reimbursement Frameworks /Advertising Campaign and Communications River Town Research is a woman owned and operated company in New Hope, PA.