Robert R. Nell & Associates

Effectively managing all phases of launching and managing a new business or product is core to my process and key to success. I weave together strategic planning, product development, marketing, and management to deliver a positive return on investment. My process consists of four interwoven phases. Plan Identify unmet needs and solve pain points. Conduct primary and secondary research. Size market opportunity. Create business models. Prepare financial analysis. Develop Define use case. Prioritize features and function. Optimize user interface. Create elegant product/service design. Source tech developers and original equipment manufacturers (OEMs). Forge partnerships with related content and service providers. Create and establish SaaS business models. Negotiate agreements. Design informative and ecological packaging. Develop value add accessories. Market Define target customer. Identify primary and secondary markets. Prepare sales channel strategy. Manage sales channel partners. Create fully integrated advertising and promotion campaigns including paid media, earned media/PR, social media, customer relations marketing, event marketing. Define use case. Prioritize features and function. Optimize user interface. Create elegant product/service design. Source tech developers and original equipment manufacturers (OEMs). Forge partnerships with related content and service providers. Create and establish SaaS business models. Negotiate agreements. Design informative and ecological packaging. Manage Optimize pricing programs to maximize gross profit. Plan and control advertising and promotion expense. Manage selling, general and administrative costs. Deliver ROI and profit.