Rockbridge Associates

Rockbridge is now a part of Illuminas. Please follow the Illuminas page now to stay up to speed with the amazing things in store.* Rockbridge is an outcome-based market research firm that provides research and consulting to companies in the services and technology sectors, as well as leading associations. The firm guides clients on strategic areas including customer loyalty, segmentation, branding, and product development. Rockbridge offers a suite of scientifically proven solutions, including MaxShare™ for measuring the drivers of share-of-wallet, and is the only Wallet Allocation Rule® Certified solution available in the market. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas. Rockbridge’s executive team has received numerous accolades for their thought leadership in customer experience and loyalty research, as well as technology adoption. They have written more influential books, produced more award-winning scientific research, and presented at more industry forums than comparable research firms. Recent awards include: •2017 Frontiers in Service Conference Best Practitioner Award – Principal and Chief Methodologist, Charles Colby •2017 Frontiers in Service Conference Best Practitioner Finalist – Chief Strategy and Client Officer, Tim Keiningham •American Marketing Association’s 2017 Christopher Lovelock Career Contributions to the Services Discipline Award – Chief Strategy Officer, Tim Keiningham