Roi Digital

Why ROI? One of my Linkedin recommendations explains: “Matt called his business ROI because he's a marketer who really understands return on investment. He's a genuine entrepreneur…” Another Linkedin recommendations says:"Matt knows how to make brands profitable. He has a deep understanding of how digital marketing gives a competitive edge." BACKGROUND Set up digital marketing consultancy ROI in 2002 after a rewarding career in the car industry with Toyota & Lexus and Rolls-Royce & Bentley, where I was Head of Global Comms. ROI blue chip brand highlights: • Silverstone Circuit – successful affinity programme attracting £100 million inward investment by Porsche • Amazon.co.uk - created an innovative and highly profitable package-insert marketing channel • Amstrad – exclusive Amstrad emailer advertising rights. Concept developed into Lord Sugar’s Amscreen Global digital media network Outstanding start-up success with: • ingenie (named in the Wonga Future 50 in its first year) • Lenstore (ranked 10th in 2012 Virgin Fast Track 100 League Table) • Zopa (winner of the Smarta 100 Award for the UK’s most disruptive businesses) • Net-a-Porter (award winning luxury brand retailer) Founder of talkaboutdebt – the online charity debt community which disrupted the debt industry. INGENIE CASE STUDY (Jan. 2011 – March 2013) Black box car insurance start-up brand for 17-25s, backed by Gary Lineker and Sir Frank Williams. One day a week consultancy to full-time CMO, achieving spectacular results and genuinely disrupting the car insurance industry: • 90% of insurance premium revenue generated online via ingenie.com • Outstanding visitor to quote conversion rates - 600% above industry benchmarks • Industry-leading cost per quote and cost per acquisition levels HOW CAN I HELP YOU? Please feel free to get in touch to see how we might work together to improve your own brand’s performance.