Roo & You

Home of The Joey Play Couch Roo & You is a woman-founded, family-owned, community-driven brand dedicated to creating imaginative, multi-functional, design-forward products that prioritize fun over cost. We believe every child deserves a safe, inspiring space to play, and we’re here to make that accessible to all families. From day one, Roo & You has focused on affordable, safe products that fit seamlessly into any home’s aesthetic. Our mission is simple: to make imaginative play and comfort accessible for everyone. We empower families to create magical moments, not only with our products but through a supportive community of parents. Play is essential for a child’s development—supporting emotional, social, cognitive, and physical growth, and even aiding in therapy as a powerful tool for expression and resilience-building. At Roo & You, giving back is at the heart of what we do. Beyond creating innovative, multi-functional products, we are dedicated to redefining business success by supporting causes that matter to our families and customers. Every purchase contributes to positive change, helping us build brighter futures in our communities.