Rookie Usa

A leader in the childrenswear industry, RookieUSA Brand is focused on the most iconic global brands, which include: Nike, Jordan, Converse, Hurley, and Levi’s. Supported by a team of professionals skilled in the design, sourcing, sales & distribution of premium quality children’s wear Haddad distributes globally to over 60 countries and maintains sales and sourcing offices in 22 cities globally, including New York, Shanghai, Bangkok, London, and Montreal. Rob Smith is Chief Product Officer at Haddad Brands and collectively has over 25 years of experience at large retailers, Macy’s and Victoria’s Secret. He initially joined the Haddad team as Chief Merchant Officer in 2012, bringing a strong record of bottom-line achievements in the department store, vertical, wholesale and online retailing. Since 2012, his role at Haddad Brands has grown. Now, he not only oversees the creation of the product for iconic American children’s brands but oversees the execution as well. Rob has proven to be a cornerstone of Haddad Brands, driving the creative aspect of the company with an influential role in the production, sales, and marketing. He has long been a mogul in the fashion industry, creating business strategies with a deep understanding of customer needs, while leading his teams to higher levels of productivity and morale. Throughout his many accomplishments, Rob has found time for philanthropy within the LGBT community by chairing multiple organizations that support gay, lesbian and transgender rights. His dedication to causes close to his heart, passion for inspiring talent, and extensive business expertise truly make Rob a leader and role model in the fashion industry.