Rootcha

Based in historic Bucks County, Pennsylvania, Rootcha is a mission-driven health brand focused on finding better ways to formulate premium multi-supplements and clearing the air between consumers and the contents of their dietary supplements. We're trailblazing transparency in the industry by including scannable QR codes on every bottle where for the first time, consumers can access third-party testing results on both product purity and label accuracy for their bottle's manufactured batch. Our products buck the traditional multivitamin model to focus on formulas that include meaningful dosages of only premium bioactive nutrient forms. We stick to the science, which means not jumping on every trending nutrient bandwagon. Tired of squinting at labels, we believe excluding harmful or suspect fillers, binders, flow agents, preservatives, or colorants is essential. And by not subscribing to the traditional "more is more" approach to formulating, we've been able to do that without sacrificing label accuracy. With years of dedication to proving that consumers are ready for products that follow our wellness-first approach to formulating, Rootcha is prepared to enter its next growth stage. We are currently building a team of like-minded label readers, mission-driven scientists, freethinkers, talented artists, marketers, and experts in data-driven analytics and strategy that resonate with how Rootcha would like to elevate industry standards and expectations of what a health brand brings to the aisle. If you're a label reader, a change maker ready to help build a better model for wellness, we'd love to hear from you.