Rootical

Rootical Start-up Studio enables social entrepreneurs in Uganda to build and own their regenerative agri-food businesses. We aim to regenerate not only agriculture but also finance and entrepreneurship. Our work is based on 3 pillars: Regenerative agriculture and agroecology as the best paradigms for our future food systems. 🤝 Purpose-driven entrepreneurship to drive both impact and profitability of inclusive business models that address key food system challenges. Steward ownership to change the way our food companies of tomorrow are financed, managed and owned, moving away from extractive capital to true impact investing. A start-up studio is a streamlined process to produce startups. The root problems Rootical aims to address are threefold: ecosystems collapse caused by industrial agriculture and food production, staggering unemployment and malnutrition rates on the African continent, and sharply rising economic inequality. Making bio-nutrient dense food accessible for all is a key goal. In a 3-step, human-centred systemic venture building process, a cohort of 50 Ugandan social entrepreneurs will: 1⃣ Become food system thinkers, conduct a participatory food system analysis and identify key challenges 2⃣ Develop, test and iterate on solutions and inclusive business models, and; 3⃣ Build teams and get ready to launch those regenerative start-ups. 5-6 Start-ups will be co-founded in the start-up studio, to incorporate based on steward ownership principles in the second half of the yearly studio cycle. We provide purpose-driven entrepreneurs with the access to expertise, funding, tools, and a systemic venture building process to build and own their agri-food companies. Rootical is implemented by Fresh Ventures Studio (NL) and SHONA (UG). DOEN Foundation, Biovision and the French Embassy in Uganda our financing our work. Always open to talk with impact aligned investors to join our start-ups' journeys.