Roots Ecolab

At Roots, we help in the digital transformation of food producers to grow locally and sustainably; Feeding Cities, in the Cities. Incubated at the IE Business School, is an agri-tech startup with a social impact vision. With a firm belief that the right to "quality food" is a fundamental human right, we help farmers grow organic fruits and vegetables with data analytics technology. By co-developing innovative business model with the farmers, we are changing the current food supply chain to an efficient one.