Roupi

Roupi is a product marketing studio working with B2B companies to tell their story, define their positioning and sell their product. Our clients include : Doctolib, Audion, Aria, Tudigo, OuiCare, Nopli, Plasma, Skilld Services with deliver - Market research & sizing, competitive intelligence - Ideal Customer Profile (ICP) Development & Segmentation - Persona Development - Foundational messaging frameworks - Company & product positioning - Product roadmap tiering - Product and features launches (from strategy to execution)- Offer packaging & pricing - Go-to-market (GTM) strategy & planning - User onboarding - Strategic messaging system - Message testing & validation - Narrative design - Sales enablement material, including buyers messaging, decks, use cases (industry, role, feature-based), case studies, testimonials & associated web pages or content- Market, prospect and customer communications- Workshops with executive teams to clarify brand voice, product-market fit, and storytelling assets.