Royal Loyal

The idea for Royal Loyal came from frustration while working at an independently owned gas station. He felt that the standard customer loyalty plans — the standard punch card system — did not work. “Working as a cashier at a gas station, we were giving out punch cards to customers,” Sultan said. “Once they left the store, there was no way for us to communicate. We tried direct-mail marketing and newspaper ads. We saw that it wasn’t effective.” Sultan decided to make a digital platform which he hoped would make loyalty rewards programs more valuable for mom and pop shops and franchises by increasing customer use and company sales while being more affordable than the traditional methods.