Royalties

An award-winning independent brand and innovation consultancy based in Paris. As a team of strategists and designers, we support some of the world’s most cherished brands, and give life to some of its most promising start-ups. From household names such as Orange, HSBC, the UN, and the Paris 2024 Summer Olympics, to specialists in niche markets, such as Nickel, Stratasys, Totem, Worldline, and Future4Care. We get under the skin of companies with a combination of analytics, creativity, and innovation, defining strategies that make a direct impact on a brand’s business model, resilience and success. As an independent agency, we’re nimble, and our most experienced people work with every single client on every single project. This is how we keep brands moving and vital when the market changes – and it always does. We’re also the inventors of Ecobranding™, a pioneering methodology that’s radically rethinking the responsibility of corporate design, both as a source of CO2 emissions and waste, and as a tool to encourage sustainable behaviours inside and outside of businesses. It’s with ideas such as these, along with our vast network of partners, that we can help our clients create formidable brands that stand out on the global stage.