Royalty Racing

Royalty Racing turns MotoAmerica race weekends into content + conversions for brands. We run our program like a marketing campaign—not a logo placement. That means guaranteed deliverables, clear KPIs, and on-site moments that actually move product. What we deliver Content engine: helmet-cam POV, paddock stories, product use—planned shots, fast edits, weekly cadence, rights you can repurpose. On-site activation: demos, sampling, try-ons, QR to trackable offers, UGC capture, and creator drop-ins. Retail sell-in support: co-op appearances in MotoAmerica markets; endcap/tastings timed to race weeks. Hospitality that sells: B2B meetups, buyer hosting, and team access that creates real deal momentum. Data & reporting: scans, opt-ins, redemptions, CPM/CPE benchmarks, post-race KPI readouts. Flexible IP & media: car/bike/team marks, content whitelisting, paid amplification optional. Why it works Our audience is performance-minded: riders, DIY tinkerers, weekend warriors, and brand-loyal fans. MotoAmerica gives us national reach (streaming + broadcast) with strong local spikes around each round—perfect for testing a market, then scaling. Good fits Eyewear & goggles, hydration/functional beverage, tools/EDC, workwear & gloves, moto comms & accessories, coffee/drinkware, men’s grooming, e-mobility, outdoor/lifestyle. If your buyer loves speed, precision, or gear, you’ll feel at home here.