Rpmadigan

Created innovative customer focused brand strategy and implemented marketing communications program resulting in a 67% year-over-year increase in qualified sales leads. • Researched, wrote and delivered client-requested agency presentation about the strategic integration of print media and internet advertising that increased agency revenues by over 20%. • Designed and illustrated first-ever, Steinbrenner-approved New York Yankee commemorative brand mark that demonstrated superior design capabilities and ensured client retention. • Created, systemized and managed successive quarterly internet client advertising program that increased qualified customer responses by over 15%. • Strategized and designed visual identity system incorporating editable graphics database that enabled cost effective materials repurposing and simple end user customization. • Analyzed vendor supplied project specifications and estimates for accuracy to ensure fixed production costs and quality product manufacturing. • Created advertising and print collateral formats that eliminated design inconsistencies, conformed to brand guidelines and reduced production time. • Organized and simplified disparate product communications materials into an easy-to-use comprehensive brochure improving readability and end-user acceptance. • Facilitated new client acquisition and retention by providing industry-specific information and hands-on knowledge to account management teams.