Rrbc

We've spent the last decade at the intersection of commerce, technology, and human behavior — helping brands navigate the increasingly complex landscape of digital growth. Our work centers on a simple premise: sustainable performance requires equal parts strategic clarity and operational rigor. Whether we're building teams, reimagining customer journeys, or optimizing entire digital ecosystems, we're focused on creating frameworks that compound value over time. Founded by Rebecca Rae Barton, who recently completed her tenure as Vice President, Digital at Net32 where she was a key member of the management team through the Private Equity exit in 2024. She now works remotely from Brooklyn, New York as a fractional Chief Marketing Officer and Chief Digital Officer through RRBC.