Rubearth

Rubearth is a Spanish fashion label founded by Gabriel Nogueiras, driven by a commitment to sustainability and innovative design. Rooted in the creative community of Barcelona, we focus on upcycling textile waste from fashion fairs, transforming discarded materials into unique, high-quality garments. Each piece reflects our dedication to craftsmanship, environmental responsibility, and the vibrant spirit of the city we call home. For us, fashion is more than just clothing; it is a medium for storytelling and artistic expression. Our collections draw inspiration from historical events and cultural narratives, challenging conventional fashion norms. This approach has earned recognition, including the Mercedes-Benz Fashion Talent Award and the Allianz EGO Confidence in Fashion Award. We embrace a circular fashion model that emphasizes longevity and ethical production. By reimagining waste as valuable resources, we aim to redefine luxury in fashion, offering pieces that align with our values and invite others to reflect on theirs. Through our approach, we are not just creating fashion; we are fostering a movement toward a more sustainable and conscious industry, one that grows from our community in Barcelona and extends to a global network of people who share these values.