Rugged Road

Rugged Road, an Atlanta-based small business, is making waves in the outdoor industry. At less than half the weight of the competition with the same great ice retention, our ultralight coolers are unlike anything the market has seen before. Not only are they lightweight, but they're incredibly durable, hold ice for up to 7 days, and float upright (even fully loaded!). Designed to go everywhere you do, our gear is functional, durable, and sure to be your new go-to. Beyond a dedication to quality and innovation, Rugged Road is a company with a mission. The business acts as a vessel to give back, leading to the creation of the Rugged Road Foundation. The foundation allows us to give back on a local, national, and global scale. Each cooler sold supports us in our mission to build wells and provide clean drinking water to unreached communities in West Africa. To date, we’ve broken ground on seven water projects in Western Africa, with plans for many more in the coming months and years.