Rule Of Threads

WE’RE ON A MISSION TO CREATE THE PERFECT CASUAL WARDROBE, ONE ESSENTIAL AT THE TIME. At Rule Of Threads, we don’t chase trends. We set the standard and understand that the clean fundamentals in neutral colors will always make you look good — no matter where you’re going. Menswear fashion is good at keeping you spending money on low quality trends that end up at the bottom of your closet. Most men are getting tired of the demand to constantly buy new, tired of wearing uncomfortable, poorly fitting clothing, or concerned about the environmental impact of trends… Sometimes, it's any combination of the above. Thats why Rule Of Threads was created to redefine how streetwear looks, feels, is produced and purchased. Fashion trends change. The rules of style don't. A well fitting white t-shirt has been in style for decades, and will continue to be so for a long time. We exclusively design casual streetwear essentials that do it all. Well-fitted basics transition easily because they're versatile enough to wear to work, going out with your friends, or heading out on a date night. Getting dressed shouldn't be complicated. Rule Of Threads is about looking the part without thinking about it. Our concept is based on constantly refining the things you love; quality materials, workmanship, comfort, and versatile styles. While removing everything you hate; flashy logos, weird colors, graphic prints, oversized clothing, and up-charges. Today, we are reimagining how looking your best should feel and what excellent quality should cost.