Rules Rules Rules

is a generative design and software development practice, focusing on creative coding, data visualization, digital art, computer-generated images, and building custom tools and workflows around them. realizes projects across interactive, time-based, and static media. The output can take the shape of data visualizations, interactive installations, custom design tools, generative brand identities, and more. creates dynamic systems, not fixed end-products. We achieve that by designing custom frameworks and processes. By defining the rules of these systems we open up spaces of possibilities, while simultaneously putting constraints in place to steer the results in the desired direction. The outcome is ultimately shaped by the inputs fed into the system, such as datasets, images, video streams, real-time events, user interactions, etc.