Ruut

Our journey began with a mission: to create innovative financial products that cater to individuals expanding their lives across borders while preserving their cultural roots. Just as communities try to create new lives in their host countries while staying connected to their heritage, we too seek to offer financial services that blend the familiar with the new, making life easier in a rapidly changing world. Our name, RUUT, draws inspiration from this very journey. Derived from the English word "root," we replaced the "O" with a "U" to emphasize you—because at the heart of what we do is an understanding of the unique needs of each individual. As people expand their identities across borders, we help them stay connected to their roots, both financially and culturally. RUUT, currently serving personal customers in 27 EU countries, will be available in the United Kingdom with both next-gen personal and business banking options. Today, under the umbrella of Moka United, our mission is to offer dependable financial services that keep you connected to your roots, supporting your life across borders.