S Uce

S*uce is a fashion and lifestyle concept with 5 locations in the UAE, offering a curated mix of unique pieces by up-and-coming designers, limited edition collections from contemporary international brands and diffusion lines, as well as quirky lifestyle items and home interior accessories. The first s*uce opened in the Village Mall in Dubai in 2004, and has since grown from a relatively small retail destination in Jumeirah to an award winning fashion and lifestyle phenomenon. Seen as a launchpad for regional talent, S*uce supports countless local and regional designers, recently launching its very own distribution arm, Two Scoops and taking designers to trade shows in Paris and LA. S*uce also collaborates annually with local and international artists every March to coincide with Art Dubai, selling original artwork in store, curating exhibitions at fringe fairs or collaborating with artists for community projects and participating in the annual ART WEEK. S*uce has also collaborated with several international brands such as Mattel and LIBERTY. S*uce has been featured in several international publications such as Conde Nast Traveler, FT, Forbes, Travel and Leisure and US Vogue, and was awarded the Emirates Woman ‘Best Independent Boutique of the Year’ Award in 2006, as well as the "Best Multi-Brand Boutique" at the Grazia Style Awards 2007 and the ‘Rising Star of the Year’ Award at Retail Me 2008. S*uce was recently named ‘Best Independent Boutique’ at the Grazia Style Awards 2015.