Sadwalli

SADWALLI is based on a man’s story. Each collection represents a period in a man’s life; the inevitable transition from childhood to adulthood or the journey from one place to another. These ephemeral times are captured by a SW's collection where each feeling is transposed onto a favorite jacket, a familiar pair of pants or the protection of a warm scarf. Each piece embodies curiosity and excitement and this is the sentiment of SADWALLI. The evolution in man is the base of the brand itself. As a man awakens, so does SW. Much like the man the brand is modeled after, the future collections rediscover the most unique memories and adventures. Based in Paris, Made in Europe and created by Algerian born designer, Walid Saidi, SADWALLI is a brand that echoes masculinity but holds onto serenity. SW tells the story close to Walid’s heart. The narration told by a 10 year old child moving from Algeria to France, crossing the Blue Back to arrive to a place that looked nothing like the one prior. 19 years later, Walid, tells his story as a man touching upon the past while still looking towards the future