Saka Sal

Headquartered in Lebanon, SAKA sal is a market-driven company that markets and distributes an extensive portfolio of tires, batteries, lubricants, garage equipment & accessories. We cater to 300+ tire service centers, fleets & companies in Lebanon. In addition, our offshore operations entail business with subsidiaries and sister companies in several West African and MENA countries. STRATEGIC IMPERATIVES: Market territory segregation avoiding inter-brand competition Brands portfolio management to steer clear of inter-tier competition Unique brand positioning as per brand identity and price level VISION: To provide top quality products and services, maintain our top market ranking, and expand our domestic and international markets using our long standing heritage, goodwill, and marketing strategies. VALUES: We uphold integrity, transparency and accountability among each other and with our business partners. We work as a team with passion & trust to deliver the best products & services in the most timely and efficient manner. We promote client satisfaction & mutual progress. We endeavor to promote accountability and empowerment not only to our employees but also to our community through corporate social responsibility strategies. HISTORY/HERITAGE: Established by Mr. Sleiman Abdul Khalek, SAKA sal has been in operation since 1960. Our activities were initially confined to the Lebanese markets, and we experienced continuous international growth over time through the import and export of tires around the globe. Today, SAKA sal deals with prime clients and business partners in 14 countries and handles more than 25 tire, lubricants, garage equipment and battery brands on exclusivity basis.