Sales Process Engineering

Sales Process Engineering: our ABM training and consultancy aligns sales and marketing teams with identified, high-value prospect accounts in growth markets, with a clearly differentiated proposition. So you're equipped with the strategy and tactics - team skills, metrics and martech systems - to meet ambitious, achievable targets. Then everyone in your business knows exactly what they have to do to win new business consistently. We deliver the popular ABM Course Workshop at the Chartered Insititute of Marketing, by a CIM Fellow and Chartered Marketer, helping to embed ABM in organisations, whatever stage they are at in their ABM journey. Support for your ABM marketing growth programme can include:# CIM training workshops Inhouse Planning Workshops: to focus on your business issues, opportunities, resources, timeframes # Change Projects to develop your customised ABM Go-To-Market launch Plan: setting targets, strategy, tactics # Individual mentoring and team coaching during the embedding process, including skills audit # Optimisation and problem-solving: resolving CRM issues, skills gaps and problems in the sales process: from lead generation to closing and retention.