Sales Promotion Publishing

Sales Promotion is now the leading print magazine in its field. A monthly magazine covering promotional marketing across all media channels, from digital to direct mail, published in partnership with the Institute of Sales Promotion, Sales Promotion also provides analysis on business practice, regulations and research. The magazine’s remit is to report on all marketing communications that include a ‘call to action’ – a message that gets a target audience to commit to do something or to change behaviour in some way. While ‘sales’ have traditionally been a key measure of success, the industry has evolved to incorporate a wide range of KPIs, both hard and soft. We cover ‘classic’ sales promotion techniques such as two-for-one deals, on pack promotions, money off vouchers and competitions, as well as the latest techniques, including event and experiential marketing, social media, word of mouth, mobile couponing, proximity marketing and other digital developments. 2008 was a great year for the magazine and 2009 has so far proved even better. Martin Croft joined as editor at the beginning of November 2008, bringing with him a wealth of knowledge and experience from 25 years as a business journalist, including stints on Accountancy, Precision Marketing, Media Week, Brand Strategy, New Media Age and Marketing Week, where he was most recently a Contributing Editor. Sales Promotion relaunched in June 2009, with a cleaner, fresher and more modern look and an increased focus on the latest techniques. It has moved away from being very much the house magazine of the ISP and is now steering a more independent editorial path, which has been reflected in its readership. The magazine’s first-ever ABC figure, published in Autumn 2008, was 7,821. Its second ABC audit is currently taking place.