Sam Baker Consulting

Sam Baker Consulting helps brands strengthen their ecommerce performance by improving how digital teams operate, prioritize, and execute. The focus isn’t just on tactics or channel management—it’s on building the right strategy, structure, and operating rhythms to support sustainable, profitable digital growth. With more than a decade of experience leading ecommerce and digital transformation work for brands including Abercrombie & Fitch, Under Armour, InterContinental Hotels Group, Fidelity, and Vera Bradley, the consultancy brings executive-level guidance with a hands-on understanding of how complex digital organizations function. We partner with leadership teams navigating growth, organizational change, or the next stage of digital maturity. Through strategic advisory, operating model development, and experience optimization, we help teams gain clarity, align around shared goals, and make better decisions—ultimately improving digital performance and customer experience. If your organization is ready to evolve from reactive execution to intentional, efficient, high-performing digital work, we’d love to connect.