Sam Brocato Salon

Sam Brocato Salon is a premiere SoHo destination committed to exceptional hair artistry, personalized guest experience, and world-class education. Founded in 2008 by award-winning hairdresser, entrepreneur, and product formulator Sam Brocato, the salon brings together a talented team of stylists, colorists, apprentices, and educators united by a passion for craft and connection. Known for timeless cuts, transformative color, and trend-setting editorial work, Sam Brocato Salon blends innovation with warm, high-touch service — welcoming every client like family. With an unwavering dedication to growth and mentorship, SBS remains a leader in the beauty industry, developing the next generation of talent through its advanced in-house training program and culture of continuous learning. From everyday beauty to special moments, Sam Brocato Salon is where artistry meets authenticity — and where every guest leaves feeling seen, empowered, and effortlessly themselves.