Samara Public Relations

Samara Public Relations is a creative and results-driven public relations agency that specializes in new product launches and image enhancement in order to increase a client’s visibility and profitability within the marketplace. Highly adept at opening hotels and relaunching luxury and lifestyle properties after major renovations or service enhancements. Passionate about crafting unique identities for hotels and other hospitality clients so they stand apart from the competition and resonate with key stakeholders. Curates one-of-a-kind experiential hotel packages and events that command widespread media coverage, spark consumer interest and drive sales. Ability to anticipate travelers’ needs and proactively develop programs to surpass their expectations. Conceptualized “Travel Well” and“RejuveMeet” wellness programs for Marriott International that kept the brand top-of-mind with travelers and meeting planners. Partnered with Fairmont San Francisco to publicize the Million-Dollar Fantasy Big Game 50 package, which generated 600 million PR impressions worldwide within a two-week period. Samara Diapoulos' outstanding media relations skills combined with an integrated marketing strategy and global network of A-list press contacts and influencers establish clients as consumer favorites in their field. Throughout her career, Samara Diapoulos has garnered awards from the Public Relations Society of America, the Hospitality Sales & Marketing Association International (HSMAI) and the American Advertising Association, among other organizations. She has served on the PR Steering Committee for Historic Hotels of America (National Trust for Historic Preservation) and on the Executive Marketing Committee for the Hotel Council of San Francisco. Samara also has worked with the San Francisco Ballet Auxiliary, The Leukemia & Lymphoma Society and Meals on Wheels.