Samasia

SAM is a Joint venture between SENSANALYSIS and Majestic/ MRSS India. SAM offers the most comprehensive product and concept testing research platform for FMCG/OTC clients in the Indian and SEA market. Our passion is to assist clients to create products consumers love by supporting their product, concept and packaging development from front end of innovation to back end of innovation with a fully fletched research portfolio: • A Consumer Insight Division is offering quantitative product testing and unique qualitative multi sensorial product testing tools. • A Sensory Insight Division is offering sensory science services. SAM beneficiates of the collaboration of two strong market research partners and ESOMAR members. Visit our website: • SENSANALYSIS 30+ years research focus and unique expertise in the field of multi sensorial research with huge experiences in every FMCG product category. Sensanalysis developed proprietary recruitment processes and unique qualitative product testing tools to fill the research gap between sensory science and traditional market research. In 2014, SENSANALYSIS chose to expand their expertise to the Indian market and to create a Joint venture with Majestic MRSS Ltd. • Majestic MRSS Ltd. is Asia’s largest independent full service Market Research Institute with deep understanding of Indian consumers and owns qualitative research facilities with state of the art Focus Group Suites across major cities in India, Middle East and APAC.