Sample Central

Sample Central is a unique retail / consumer product / insights / experience that places a focus on consumers, allowing them to try, touch, feel and experience products, and brand innovations before buying the products. As the pioneer of 'tryvertising' or try-before-you-buy, Sample Central ignites the conversation and interaction between brands and consumers, consumer who are willing to provide their insights about products or services they have chosen to explore or shown and interest in. Having created the global go-to-market strategy, Anthony J James [AJ] was the driving-force behind launching the concept to the market, taking an active, hands-on approach selling the concept into brands and growing the business worldwide via a franchise framework. KEY ACHIEVEMENTS: • Took the business global via a franchise model (custom built for the concept) • Negotiated franchise agreements in over 20 countries in less than 5 years • Established global and franchise level operational plans and budgets • Coach, motivate and support new franchisees and business owners • Play and active and key role selling the concept to brands globally • Establish clear success metrics, systems and reporting arrangements • Changed the FMCG landscape with a model that truly influences consumers purchasing decisions • Built a robust, centralized, big-data engine, SaaS information management and software platform operating in over 10 languages supporting franchise partners and consumers worldwide