Samtskhe-Javakheti Dmo Სამცხე-Ჯავახეთის Დანიშნულების Ადგილის Მართვის Ორგანიზაცია

Samtskhe-Javakheti Destination Management Organization was established in 2019 by all six municipalities of the region, with both the initiative and support of the Georgian National Tourism Administration and USAID Zrda Activity in Georgia. The Mission of the Samtskhe-Javakheti Tourism Management Organization is to successfully position the region’s natural and anthropogenic resources in the world tourism market, and at the same time strengthen the local economy by promoting the well-being of the local population. The main aims of the organization are the following: To develop unique tourism products and services in all six municipalities of the region based on sustainable tourism principles To popularize the tourism potential of the region: coordinate the activities and events between the private and public sector, and the members of the organization, all directed towards the popularization of the region; develop new tourism products; encourage public-private partnership and collaboration in order to popularize tourism To promote the image of the region both locally and internationally To develop a strategy for the tourism development of the Region which will be in line with the principles of sustainable tourism and the Georgian National Tourism Development Strategy and its priorities To support the enhancement of the quality of the businesses operating within the Region To encourage an increase in visitor spending and stay in the Region