VerifiedRetail Luxury Goods and Jewelry· Founded 2015

Sanabelle

ABOUT About a year ago the idea came to me when my girlfriend received a Fitbit as a gift for her birthday. She has always been into fitness and really enjoyed having a way to integrate it throughout her day. Almost immediately her connection to the device grew to a point where she would get up and walk around the block as midnight approached just to get a few more steps in before the day ended. In order for her to receive an accurate picture of her daily step count she had to wear her Fitbit on her wrist all of the time. A thick silicone band might be fine for exercising or a casual day at home but it can stick out like a sore thumb when your at the office or dressing up to go out. She wanted to wear it in a way that would blend in with her own unique style. That was my cue… so I set out to create a sleek and delicately designed bracelet that would also hold her FitBit tracker securely in place. Driven by this simple idea I started brainstorming ways to solve this problem through design. As an engineer, not a jewelry maker, my approach was to ensure that the piece not only looked sleek but also worked with the technology. After many attempts I was finally able to come up with a design that was both beautiful and functional. My efforts were well worth to see the look on her face when I handed her the finished bracelet… she loved it! Sanabelle Wearables was formed because I know my girlfriend is not alone in her desire to incorporate fitness into her everyday life without sacrificing individual style.

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