Sandman70 Design

Stories are everywhere. Tall tales, funny anecdotes, everyone has a story. But it’s the details of those stories that must rise above the personal to resonate with a wider audience. Good storytelling requires a firm commitment to fostering those details through every phase of the design process. Whether from feet or down in the weeds, good storytelling equals good design. The napkin sketch is a fine start, but crafting unique work requires a more thorough approach. Sometimes you have to get your hands dirty, after all, elegant solutions require more than just inspiration.