Sanne Wijbenga

Helping early-stage founders turn great ideas into products people love. I work side by side with founders and their teams, combining strategy, hands-on design, and leadership to bring clarity and momentum to the early stages of building a product. My work helps startups move through three key phases: 1. Figuring out the product 2. Designing and building the product 3. Setting up the product and team for growth It’s hands-on and collaborative. No big presentations or long waiting times. Just steady progress, open communication, and visible outcomes from day one. I use AI to speed up the work and sharpen outcomes. Clarity, judgment, and taste always remain human. When needed, I work with a small network of trusted specialists in development, strategy, and brand. Based in Munich, I work with founders across Europe and the US. Find out how we can start working together on