Sarah Richards Social

Developing my business, with social media at the forefront, has taught me to be more ‘Me’. It’s given me the power to try new things and built my confidence in ways I never expected. It’s why I’m so keen to help guide and inspire other small business owners, taking away the stress around content development and my favourite social media platform, Instagram. I’ve worked in marketing all my career (25 years, yikes!) a large part of it for travel and hospitality brands. I spent a big part of this in Sydney, Australia, which I’ll always think of as my second home. It’s probably why the ocean is my happy place and my brand colours are ocean inspired. I love nothing more than heading to the coast to reflect and recharge. Spending time outdoors has become a crucial part of my self-care and an excellent way to find space for creativity and inspiration, which I regularly share through social media. I always wanted to create something that worked for my family whilst continuing to do what I love and what I’m great at. When my second child was born with multiple holes in her heart, I knew I wanted the flexibility of working for myself. I decided social media content is where I could make the biggest difference. For me, marketing has always been about conversation, connection and inspiration, and I couldn’t imagine a world away from it. I love the feeling of bringing that understanding to my customers and seeing them thrive as a result.