Sarasuenew, Llc

SaraSueNew is a retail and wholesale manufacturing company based out of Richmond, Virginia. A multi-generational family owned and operated company since the early 1900s, the company manufactures handmade, one-of-a-kind handbags and accessories. The Soodle, one of SaraSueNew's signature items, is a trademarked, copyrighted, and official Greek licensed ribbon key chain. The Soodle functions as a fun, fashionable way to personalize and find your keys, show off your sorority pride, or identify your luggage or backpack."My goal is to offer a quality product that is manufactured here in the USA," says owner and designer Kathryn Aiken."All of our products are handmade, and I am proud to say that each Soodle has been hand-stitched and hand tied by talented woman in the Richmond community."