Sassh Indonesia

SASSH is a Jakarta-based slow fashion brand who offers warm weather knits apparel, designed to retain that cozy feeling and express the freedom of movement. Established in 2020 when Staying-At-Home has become a requirement due to the Covid-19 pandemic. Hence, joy and comfort are the two emotions people seems to seek. We want to merge the feelings and realize it in a form of clothing to bring happiness in people’s lives. Everyday shapes & colors through random objects, arts and furnitures are our key inspiration. We aspire to create a better environment for the future by limiting our production and reducing fabric waste.