Scale My Marketing

With Scale My Marketing, Mart supports companies with a B2B focus to accelerate growth by providing strategic consultancy services and hands-on support within the Go-to-market and commercial domains. Sweetspot customers are companies who have a SaaS offering and are between 20 and 200 FTE have the ambition to grow, just before / after series A or B have a small marketing department with a lack of experience face complex(er) sales cycles Mart worked for the following companies: OneWelcome (now Thales), Uman ai, Redsnap, Servoy, Move, Blacksmith KYC & ING NEO- The 7 most asked questions of customers who reach out to me are: 1. We have a few happy customers who use our product (problem/solution fit). How can I scale toward product/market fit? We struggle with our corporate positioning and don't know where to start. Can you facilitate us in sharpening our strategic direction? Can you help us with the go-to-market puzzle? We (still) rely on founder sales. What can we do with inbound and outbound to reduce dependencies? Our commercial process is highly manual and not smart. Can you help me to create a commercial blueprint and implement this in our processes? Marketing and Sales don't work together as a team. Can you help me with aligning on Ideal Customer Profile, Tiering, Buying Personas, Segmentation, Qualification, Sales & Customer enablement and integrated campaign management? What are the responsibilities of a modern marketing team? What roles should I set up? Interested but thinking in job titles? Consider roles such as ad interim VP Marketing, Marketing Director, Manager Growth, Strategic Marketing Consultant, or Project Manager-