Scene It

Scene It harnesses the collective power of short videos to promote creatives, brands, and social messaging. Inspired by the moth-to-a-candle effect of Cape Town’s yellow frames, and the magnetic draw of locations from famous films, Scene It enhances iconic features of the city by transforming them into stages for Cape Town’s creative talents, available to everyone 24/7/365. Each of these stages hosts a series of short videos which were filmed in that very same location, so that viewers are standing amongst the same buildings, trees and views as they see on screen, creating a novel connection between themselves and the creative content. It is a treasure hunt in which hotspots can operate independently or can be linked together by theme. Since any creative can submit a video to the platform, Scene It also acts as an organic, ever-growing advert for a city and its talents, its venues, its products: an advert that produces and updates itself.